About
12 years designing for humans. 2 years teaching AI to stay in its lane. Sr. Staff Product Designer at ServiceNow with experience across Adobe, QuillBot, and now designing AI agents. At QuillBot I designed for 50 million monthly users - which teaches you fast that good design has one job: dissapear. The best work I've ever shipped landed so naturally users didn't notice it arrived.. That's the goal. FEEL started as a personal approach a way to make design instinct discussable in rooms that run on data. Flow, Emotion, Expression, Logic. I built it over two years of design reviews, hiring decisions, and mentoring sessions across QuillBot and ServiceNow. It works because it doesn't require anyone to know what kerning is. A PM can use it. A self-taught designer can use it. It just needs someone in the room who trusts what they see. I hold an MBA from IIT Bombay and an NN/g UX Leadership Certificate, mentor designers through ADP, and have spoken at UX India 2023. I've been gaming since 1996 NES to PS5 and that's honestly where I first understood what invisible design feels like, long before I had a name for it.
Workshop details
Pitch Imperfect
About this workshop
You don't need a perfect problem. You don't need a perfect brief. You don't need to be a developer. You just need something that's been bothering you — at work, at home, anywhere — and few hours. Pitch Imperfect is a hands-on workshop built around PITCH: a five-step method for going from real felt friction to working prototype in one sitting. Problem, Inform, Trace, Capture, Hatch. AI does the heavy lifting. You do the directing.
Workshop key takeaways
- 1. The problem you keep ignoring is the one worth solving. Designers are trained to solve other people's problems. The closest you ever get to genuine problem-solving is when you are the user. PITCH starts there.
- 2. A problem is a problem. Work or personal, the design skill is identical. PITCH makes that transfer explicit, structured, and repeatable — in one sitting, with AI as your collaborator.
- 3. You leave with something real. Not a concept. Not a sticky note. A working prototype or validated brief for a problem you walked in with — hatched in one session.