About
Sunil Ganesh is Head of Experience-led Transformation at BayOne Solutions, an AI-first technology advisory and consulting firm. In this role, he has been instrumental in shaping BayOne's evolution into an AI-first organization — defining not just what it builds, but how it thinks. Sunil believes that in the age of AI, experience is the differentiator — and that great design is a strategic capability, not a finishing touch. At BayOne, he has built and led teams that bring this philosophy to life for global enterprises, guiding leaders through the shift from traditional digital products to intelligent, adaptive experiences. A builder at heart, Sunil is known for his bias toward action — moving quickly from vision to working reality, and inspiring teams to do the same. His leadership style blends creative conviction with commercial clarity, making design a language the boardroom understands. Based in Chennai, India, Sunil champions BayOne's vision of intelligence made human, and is a vocal advocate for the region's growing role in the global AI and design landscape.
Talk details
Experience Practice 2.0: Building the Right Thing When Building Is Cheap
About this talk
AI has collapsed the cost of production — a working prototype is seconds away. The risk is no longer moving slowly; it's building the wrong thing efficiently. That shift re-platforms the experience practice itself. Experience Practice 2.0 is an operating model, not a toolkit: a lean, strategy-led team that scales through accelerators, encodes craft into AI-augmented systems, and proves correctness with evidence. It's about rebuilding around what AI can't replace: knowing what's right.
Key takeaway
- Why 'faster' is now a trap, and where the defensible value actually moved.
- The shape of a Practice 2.0 team — strategy-led, lean, accelerator-scaled — and the roles that change.
- How to prove correctness with evidence, not velocity metrics.