Rahul Mullick
UX Researcher, Google Ads
Leadership SummitDeep DiveDesign Practice
The Next Experience: Evolving Research Beyond the ‘User’
Sept 253:20 PM
About
Rahul Mullick is a User Experience Researcher at Google working on customer experience systems and AI integration. Drawing on a background in psychology, he focuses on the strategic intersection of human insight, machine intelligence, and behavioral product systems.
Talk details
Leadership SummitDeep DiveDesign Practice
Sept 253:20 PM
The Next Experience: Evolving Research Beyond the ‘User’
About this talk
When AI can draft studies, simulate participants, and synthesize roadmaps in minutes, where does human inquiry truly matter? Rahul Mullick breaks down the hidden blind spots of automated discovery and the emerging archetype researchers must adopt to drive product strategy.
Key takeaway
- Autopilot Blind Spots: Why leaving AI agents to run independent research creates a subtle operational failure at the starting line - and where human agency must anchor the process.
- Synthetic Empathy: How to identify the dangerous gap between what automated tools mimic and what human users actually experience, before it skews product decisions.
- Real Insight: Why more data and faster models don't lead to non-linear "Aha!" moments, and how researchers can protect their role as true sense-makers.
- Mindset Shifts: Actionable shifts in mindset and positioning to move upstream, partner effectively with Engineering and Product, and avoid commoditization.