Poornima Vaidyanathan

About

Poornima Vaidyanathan is an artist at heart and a designer by action—a design leader and educator from India, creating and shaping brands for a global clientele. With experience spanning advertising, education, retail, corporate branding, and global brand management, she brings a holistic perspective to building brands across both physical and digital touchpoints. Her expertise spans visual design, design research, creative and design direction, brand management, packaging, branded environments, illustration, and creative advisory. She combines a systematic design-thinking approach with strong local insights to develop bold creative solutions that help brands and businesses grow. Known for her organised approach, keen eye for detail, and passion for the arts, Poornima believes that great work emerges from teams where complementary talents come together. Her career across diverse creative disciplines has shaped a broad, deeply integrated perspective on the role of design in business and culture. An avid stippler, Poornima’s illustrations are also part of a permanent exhibition at the Brooklyn Museum of Art in New York City.