About
Kavitha Appaya is a UX Research Leader based in Bengaluru, Karnataka, with extensive experience in leading user-centered insights for design consulting and global tech products. She currently manages a team of quantitative and qualitative researchers at Google within the Customer Engagement team in Google Ads, where she drives research strategies to optimize Ads customer experiences and inform product decisions. Her expertise spans foundational and evaluative research and systems thinking Passionate about empowering teams and fostering inclusive leadership, she focuses on transforming complex user data into actionable insights that shape intuitive, impactful digital products.