Bill Grady

About

Bill is a creative leader and brand builder known for working collaboratively to produce and deliver the highest quality experiences, and an award-winning designer and inventor with eight US patents. He recently joined Amazon as Director of Design and UX Research, helping create the global customer service experience for shopping, Prime Video and Alexa. Previously, he was responsible for the product design of IBM Cloud, leading a team of designers and user researchers building more than 200 products and the underlying platform. As a member of the Senior Leadership Team for the multi-billion dollar division, he drove a transformation program to help 6,500 people become user-obsessed. While in this role, his team won 22 international design awards, increased their Net Promoter Score by 46 points and achieved annual revenue growth. Other roles at IBM included brand manager of Watson, IBM’s AI brand, with responsibility for global familiarity and favorability of the brand. He led programs including naming, merchandise and event design and helped lead a brand refresh that included the design of the current logo. He managed the creative development of exhibitions and digital experiences that are enjoyed by millions of visitors, including creation of the 6,600 square-foot IBM exhibit at Disney World, and led industrial design of several products. He earned his Bachelor of Science in Industrial Design at Georgia Tech and an MBA from NYU and now lives in Austin, Texas.