Rajat Agarwal
Founder, DesignWhine Magazine
How I learned to stop worrying (about COVID-19) and design OTT applications
18 mins
Experiences, Artifacts, and Emerging Tech
Mid-level Designers
Design Leaders
About The Speaker
With 10+ years of experience in the design world, I work full-time as an Experience Design Manager for TO THE NEW Pvt. Ltd. in Delhi NCR, India, and moonlight as the Founder and Editor-In-Chief at DesignWhine Magazine.
My experience in design spreads over a multitude of domains and industries which include the likes of Travel, Healthcare, E-commerce, Public Sector, OTT, SmartTV, Education, Social Service, Banking, and Finance.
How I learned to stop worrying (about COVID-19) and design OTT applications
Already on the rise, there has been a massive surge in the OTT platform subscriptions in India and across the world in the wake of COVID-19. An estimated 500 million users are expected to be having one or more OTT platform subscriptions in India by 2022. That’s a massive amount of users. It is about time we talk about the UI/UX of binge-watching, its best practices, pitfalls, and future trends.
Key Takeaways
1
How to design OTT apps for better content discovery.
2
How to increase user engagement and retention on OTT apps.
3
Making way for user-generated, short-form content on OTT apps.
