Marcelo Paiva

UX Manager, UKG

Inclusive Design for the Global Citizen

30 mins
Broader impact & change through design


About The Speaker

Marcelo Paiva is a UX Manager from UKG and one of active South Florida’s design community leaders. He’s always happy to share his knowledge from over 15 years of building efficient design teams, solving complex systems challenges, and developing thoughtful expertise to foster modern design systems practices in Agile development environments for mobile and web applications.

Inclusive Design for the Global Citizen

For at least 20 years, designers and engineers have been encouraged to create solutions to only attend 80% of the users, as businesses are primarily focused on the highest return on investment. Traditional software design and engineering practices are looking for ways to address the current top of mind topics, such as Accessibility, gender inequalities, sexual preferences, racial divide, cultural diversity, inclusion, and belonging.

As the emerging markets introduce the next billion users (NBU) into the World Wide Web, the urgency for creating inclusive solutions FOR ALL becomes even more important.

Whether the remaining 20% of users are people with disabilities or people living under socio-economic challenges this talk will illustrate that Accessibility drives inclusion, but we need to go beyond disability guidelines to master better Inclusive Design practices, such as cultural awareness in internationalization, gender preferences, and even technological barriers. Whether the digital medium is a smartphone or web browser on a desktop computer, each team member has an equal share of responsibility for defining and executing better inclusive practices in the product life-cycle.

Key Takeaways

From inception to the deployment, this talk will review that adopting essential inclusive design practices lead to a better outcome, higher user adoption, fewer customer support escalations, better sales conversion, and more productive and motivated teams.
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