Lawanya Ramachandran

Product and Experience Designer, TCS

Design For Behaviour Change And Impact

30 mins
Broader impact & change through design


About The Speaker

I’m a digital product and experience designer with more than 4 years of industrial experience, with a deep passion for understanding how technology impacts people’s behavior and influences their habits. I have experience in training and mentoring passionate individuals in their design careers.

I have been the head of the research team for an NGO in driving design thinking on the complex social problems by implementing the ideas locally. I am currently exploring the various form of arts and particularly skilled at brush lettering and illustrations.

Design For Behaviour Change And Impact

How design can shape or influence human behaviour and bring a sustainable impact in the area of environment, health and wellbeing, energy sources and another social context. Understanding behavioural design and various type of biases that could bring a positive impact on an individual and society

How might we apply the behavioural design to traditional user-centred design framework? Also, I will explain with a few real-time examples and one detailed case study on influencing human behaviours using various types of cognitive biases.

Key Takeaways


Audience will understand how design can bring a sustainable social impact.


They will get a clear idea about what behavioral design is, how they can use it
in their professional and personal life to influence minds and shape behaviour.


The ethical side of the behaviour design and how to use them to drive social

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