Dani Nordin

Director UX, athenahealth

Storytelling as a UX Superpower

18 mins
Design Leadership & Influence


About The Speaker

Dani Nordin has spent most of her life creating and telling stories – from her early days as a Theatre major, to 3 years as a performance poet, and almost 20 years in design.

She is an experienced UX strategist, designer, and researcher, who’s been working in the design industry for over 20 years, most of it on digital products. She’s currently Director of Experience Design at athenahealth, heading up the Services and Tasks zone for the athenaClinicals EHR. She’s also a part-time lecturer at Northeastern University’s College of Professional Studies, where she teaches design thinking for emerging technologies.

Prior to joining athenahealth, she built out a UX practice and design system for Pegasystems’ digital experiences, and she helped to build a user research and design practice for Harvard Business Review (hbr.org).

She lives in Watertown MA with her husband, two daughters, and a dapper golden retriever named Larry.

Storytelling as a UX Superpower

Stories are a fundamentally human way to connect and are critical for moving meaningful work forward. Understanding the type and structure of the story you’re telling is a secret to success.

In this talk from athenahealth’s Dani Nordin, she’ll share how the type, structure, and cadence of stories can help you increase your design influence and move meaningful work forward.

Key Takeaways


Stories are essential to moving meaningful work forward.


Stories live in all the ways we talk about our work.


Being thoughtful about how we structure and tell our stories can set us up for success.

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