Brad Nunnally
Director of Service Design, U.Group
Solving for the Unknown: Designing for Wicked Problems
30 mins
Design Leadership & Influence
Mid-level Designers
Design Leaders
About The Speaker
Brad Nunnally is the Director of Service Design at U.Group and a co-author of “Designing The Conversation: Techniques for Successful Facilitation” for New Riders (Voices That Matter) and “UX Research: Practical Techniques for Designing Better Products” for O’Reilly Media.
During his career, Brad has worked with clients spanning almost every major industry, mostly focusing on
healthcare and financial services. For the past few years, Brad has enjoyed writing and speaking on topics that include user research, interactive prototyping, and how cognitive psychology applies to design. Recently, he has taken that passion to work more closely with the public sector.
He now spends his days contemplating how the government can be redesigned to be more people-focused and how organizations can mature to meet the demands of how business and technology work today. When he is not thinking about the world of design, he spends time learning important life lessons from his children, playing too many videos and tabletop games, and learning woodworking through a constant string of failures.
Solving for the Unknown: Designing for Wicked Problems
At some point in your career, you will face problems you never thought would exist. This happens to designers and developers every day, as they solve problems affecting millions around the world. This session explores the methods used by innovators from the past which allowed them to solve the greatest challenges of their time and literally change the world. We will explore how these methods can be applied to today’s world so you too can change the world.
At some point in your career, you will face problems that you never thought could exist. This happens to us every day, as we attempt to solve problems that affect millions around the world. During this session, we will explore the methods used by innovators of the past which allowed them to solve the greatest challenges of their time and literally change the world. We will explore how these methods can be applied to today’s world so you too can maybe change the world.
Key Takeaways
1
Insight into complex problem solving techniques.
2
Inspiration from a diverse set of innovators, both past and present.
3
Resources to dive deeper to develop their own problem solving strategies.
