Aprajit Kar

Product Design Head, Gojek

Data Design Delight

18 mins
Design Systems, Research, Methods, and Processes

Mid-level Designers
Design Leaders

About The Speaker

I am Aprajit, working as a Product Design Head for mobility at Gojek. I am an artist & storyteller followed by being an engineer turned self-taught Designer.

Have had the chance to work as part of MNC’s, Digital Agencies, and Product Startups with experience of working with local entrepreneurs as well as international brands. As a designer, I love to work across the UX lifecycle from discovery to design following a data-driven process to create innovative cross-platform experiences. Being a people manager I’ve been working on defining the better processes and helping the team deliver their best.

Working with leaders to find the right balance in business goals and user needs driven through concurrent vision and shared goals.

Data Design Delight

A walkthrough of how we at Gojek employ a data-driven approach to design delightful experiences for the mobility space in South East Asia. Key outlines:

– Design vision.
– Shaping goals.
– Mapping strategy.
– Data as a tool.
– Nuance of context & culture.
– Expression through character.
– The data/ design conundrums.

Key Takeaways


How to design with a data driven approach.


Approach to shape design metrics.


Applying quant and qual data to understand problems.


Learning and iterating on approach.

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