Lead Design Researcher
An anthropologist with more than 11 years of experience in consumer insights, trends forecasting & solution mapping.
An expert in exploring the overt & covert behaviours of people to dig deeper into their aspirations & experiences, & help companies build the next generation human-centric products & services
2019, Jan – Present day | Lead Design Researcher | Designit
2017, Dec – 2018, Dec | Co-founder & Director – Digital | Transcare labs
2017, Mar – 2017, Nov | Senior Design Researcher | Designit
2013, Oct – 2017, Feb | Co-founder & CEO | KDASS Research
2010, Dec – 2013, Oct | Market Research Analyst – APAC | Here Maps
2008, May – 2009, May | Trends Specialist & Futures Analyst | Nokia
2007, Aug – 2008, April | Project Manager | CKS Consulting
Reimagining the flying experience for India
India is one of the fastest growing passenger aviation industry in the world. By the year 2022, we are expecting to reach the figure of 50 crore for domestic travellers. With this much passenger traffic comes the challenge of creating a unified & streamlined travel experience for the passenger that they will enjoy & cherish. Our team at Designit worked with Government of India to create a digital framework for air travel in India that will enhance passenger experience & strengthen the security at the airport at the same time. This was a design led approach, & the outcome of this study finally made it to the national aviation policy in India by the name, ‘Digi-Yatra’. The talk will focus on the design process, methodologies ,& challenges for this project.
Three key takeaways
1. Holistic approach & objectivity in research is key to defining a viable solution – Factoring in all the variables in an equation is key to solving it. While looking at future of passenger experiences, It was highly important & essential to keep an account of other players in the equation like airport security, management, ecosystem players etc. Figuring out this complex web of interactions is key to defining future experiences.
2. Identify your stakeholders carefully – The key to research is not only asking the right questions, but also to identify the right set of people to ask these questions to. Identification of right stakeholders & probing helps define the outer circle for the future experience design.
3. Think outside the conventional box – While most of us look at a situation & see a problem, there might be an opportunity in that particular situation but since we are searching for problems, we fail to look at the opportunity. For example, while queues are a problem, the solution might not be queue management solutions only, it might be customer engagemeent as well. We will dig deeper into this realm during the talk.