Udhaya Kumar
Global Strategic Design Director
Designit, INDIA

Global Executive Leader, Strategic/Service/Product Design, DesOps, UX/CX/Research, Design Delivery, Mentor & Speaker. Seasoned Executive Design leader with more than 20 years of hard-core “from the trenches” experience. Have designed for numerous business verticals across the globe. Career spans Design Leadership and Management, Strategy, Research, Service Design, Product Management, Front-end engineering, User Experience (Information, Interaction and visual design), CX, Delivery and Operations.

3 hrs Workshop (Half Day hands on)
Targeted to STANDARD – Foundation
Track 2: Design Leadership & Influence

Design leadership skills for organizational transformation at scale

  • Difference between managing and leading
  • Adaptive leadership – different strokes to lead different designer personas
  • Growth path for design leaders
  • Meshing culture and leadership
  • Assess, coach and enable designers to progress into leaders
  • Influence, negotiation and conflict management
  • Organizational transformation at scale – do’s and dont’s
  • Hiring for delivery vs hiring for growth
Track 2: Design Leadership & Influence

Three key takeaways

1. Differences between a design manager and a design leader
2. Why culture and leadership are critical to deliver great experiences
3. How to become and grow as a design leader

Rough outline of the workshop

1. Intro to levers that impact design
2. Traits exhibited by teams that deliver great experiences
3. Differences between managing and leading
4. Design leadership 101 – A road map
5. Leadership styles
6. Influencing culture change
7. Behavioral preferences
8. Self evaluation exercise (15%)
9. Contexts and tools – Negotiation, criticism, conflicts and feedback
10. Org change – hands on exercise : Failure points, change models (35%)
1,2, 3, 4, 5, 6, 7, 9 (50%)

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