Steve
Fadden
Head of Research for Measurement,
Google, USA
Lecturer UC Berkeley School of Information
Steve Fadden is Head of Research for Measurement at Google, and Lecturer at the UC Berkeley School of Information.

He has has worked in industry (Salesforce, Dell, Intel, PeopleSoft, Lockheed), consulting (Booz Allen Hamilton), and academia (Landmark College Institute for Research & Training), with an interest in the use of mixed methods research to study how people understand and make decisions in complex, dynamic environments.

3 hrs Workshop (Half Day hands on)

Targeted to ELITE – Expert

Track 3: Design Systems, Research, Methods, and Processes

Analytics and UX: Research and design for people who use data

In many organizations, people rely on data to make informed decisions. From business leaders and managers, to individual contributors, people seek evidence and insight to inform their thinking and make decisions to guide their organizations.

For UX designers, researchers, and managers who work to understand users and create analytics and data-centric systems, it can be a challenge to know how best to go about the process of designing data-related experiences for users. We are faced with many questions: Do users understand the data we’re presenting to them? Are they aware of things like data quality and the reliability of the systems that generate and provide the data? Will they know what to do with the data that we choose to show them, and do they understand what data are not being presented?

This workshop will present a framework for understanding how users think about data, including their perspectives and data-related needs, methods we can use research and design data presentations at different stages of the user journey, and qualitative (UX Research) and quantitative (usage and log data) approaches to validate that our designs are effective.

Track 3: Design Systems, Research, Methods, and Processes

Three key takeaways

1. A framework to facilitate planning at the conceptual, evaluative, and summative phase of product development.
2. Research methods that can be used to understand how users think about data, and how they react to different types of data presentation throughout their lifecycle of usage.
3. Design approaches to ensure data presentations are understandable, engaging, and effective.


Rough outline of the workshop

[15 minute discussion] Participant introductions
[15 minute discussion] Understand the scenario
[15 minute presentation] Data collection plan to answer questions
[15 minute activity]
Practice Interview or Diary Study
[15 minute activity]
Discuss user’s Key Performance Indicators and secondary indicators [15 minute presentation] What’s known and what’s possible
[30 minute presentation/activity] Telling the data story
[20 minute presentation/activity] Designing the presentation (interface) [15 minute presentation] Assessing performance over time
[15 minute activity] Develop plan to assess performance over time
[10 minute discussion] Closing comments and Q&A

18min TED like talk

Targeted to STANDARD – Foundation

Track 2: Design Leadership & Influence

Career advice for new(er) UX practitioners

UX roles are appealing to many students and “career-changers” who see opportunities to have a great impact on the user experience of products and services. While job boards and career postings advertise many opportunities in UX, new UX career-seekers can become overwhelmed and dismayed by advanced requirements and expectations for prior UX experience.
By empathizing with the UX hiring manager, and considering the requirements necessary for a role, new UX practitioners can better prepare themselves for interviews and job conversations.

Track 2: Design Leadership & Influence

Three key takeaways

 

1) How to plan for a UX career
2) Desirable skills to develop
3) Approaches to improve chances for UX placement

30 min Case study

Targeted to ELITE – Expert

Track 2: Design Leadership & Influence

Enterprise research and design trends: Moving beyond user-centered design

As we celebrate the auspicious 15th anniversary of UX India, it’s an opportunity to look back at how the field has progressed, and to look forward at where we might be going. User Experience in enterprise organizations has grown significantly, from a field in which designers and researchers often sought ways to gain authority, visibility, and buy-in, to one in which companies expect to see design and research take a more authoritative role in development and strategy.

In both research and design, the role of UX in many large organizations has been elevated from simply advocating for useful and usable experiences, to designing experiences that engage and delight users. Instead of being satisfied with products that have teams working to ensure usability and functionality, organizations are now looking toward the role that emotions and values play in the product and brand experience.

These themes and more will be discussed in this presentation, with a set of calls to action for UX practitioners and leaders to ensure the field of UX continues to grow and thrive in ways that enable us to flourish and remain “human by design.”

Track 2: Design Leadership & Influence

Three key takeaways

 

1) Perspective from the history of UX: From usability and design tactics to empathy and experience strategy

2) Tensions in many companies: Ownership of customer’s voice and data, fast/agile approaches vs. thoughtful/planful approaches, prototype as experimental platform vs. as MVP entry to market, competing design systems and patterns, optimization for singular metric (activity-centered) vs. understanding of experience beyond the user (community-centered)

3) Opportunities to continue improving and expanding UX: Leading with ethics and clear rules of engagement, designing for communities over individuals, collaborative models of working beyond UX discipline, increasing capabilities to tell stories with quant and qual data

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