Product Design Manager
Google Inc, United States


Shiva Jaini is a Product Design Manager at Google. Currently, he leads design for transportation (ridesharing and urban mobility) vertical in Google Geo Enterprise product area. He has 10+ years of professional experience and 6 years of academic experience in product, design and HCI which helped him gain a very broad and multi-faceted experience of building new & impactful products across various platforms that are used by millions of people around the world. Prior to his current role, he worked on Google Assistant and at YouTube where he was one of the founding members & UX lead for YouTube Kids. He is passionate about realizing new products that simplify your life, leverage both insights informed by deep understanding/ empathy for your customers and technological advancements in I/O modalities, ML and AI. He looks at problems from a holistic point of view, understands the market trends/needs, uses data and insights to identify opportunities and create delightful experiences.

30 min Case study

Targeted to PREMIUM – Intermediate

Track 3: Design Systems, Research, Methods, and Processes

Navigating new terrain: Turning blue-sky ideas into successful products

Most designers & developers are experts at improving upon existing experiences – but how does your process translate to a brand new product? When you are exploring a brand new terrain, how do you figure out who your users are, find and validate your product’s purpose, effectively engage stakeholders, and keep your customer at the center of it all? When developing a brand new product idea from 0->1, your role on the team evolves as your team transitions from one phase to the next. I would like to share my learnings around the development process for taking things from 0 to 1 especially when you are trying to navigate a new terrain with appropriate examples from my work at Google. There are 3 parts to my talk. First, I will touch on differences in 0 to 1 product development compared to traditional development process. Second, I will talk about the two key phases of 0 to 1 product development – visioning and execution. Third, I would like to talk about key ingredients to visioning and execution, how to craft a compelling offering and deliver on it.

Track 3: Design Systems, Research, Methods, and Processes

Three key takeaways


1.Importance of spending time upfront to identify the right problem to solve when venturing into a new space.

2.Different phases of product development cycle for 0 -> 1 products and specific tips to increase your chances at create a compelling product offering and eventually build successful products that people love to use.

3.Learnings and tips to evolve/reinvent your role on your journey of incubating new ideas into successful products.

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