Sebastian
Gier

Senior Designer
Designdrives & BMW Group, Germany

Sebastian Gier is a Designer from Germany currently working at BMW Group on the future of mobility experiences as a Senior Designer in Service Design and User Experience Strategy. Prior to that he gained work experience in Sweden, Chicago, Los Angeles, Shanghai and worked with various international brands like Philips, Bosch, John Deere, Cathey Pacific, Rolce-Royce, Newell and Midea. His work has been recognised by internationally renowned design institutions like the Core77 Design Awards, Red Dot, IDA, IXDA, Indigo, SPARK Design Awards or Industrial Design Excellence Awards (IDEA – Industrial Design Society of America) and others. Recently he also served as a Jury Member at Design Shanghai 2019 – Asia’s largest design event. Projects of him have been published on magazines like Verge, Inc., Mashable, TechCrunch or Designboom and he has given public keynotes at the Dutch Design Week, Design Shanghai, UX Istanbul or the Munich Creative Business Week besides others. He is also the founder and host of Designdrives.org where he talks to progressive design leaders from around to world to explore why, how and what design drives forward – in order to inspire young designers to use their abilities to make a positive contribution to the world.
3 hrs Workshop (Half Day hands on)

Targeted to PREMIUM – Intermediate

Track 3: Design Systems, Research, Methods, and Processes

Designing future mobility experiences.

A workshop thats shows the process of going from insights to actual future mobility concepts: In this workshop the audience will go from persona, problem and scenario to defining a user journey and identify touchpoints. Then they will look into how these touchpoints could be elevated on an emotional level. After that the groups should give themselves feedback which will help them to reflect on their work. After concluding the feedback they will go into designing the experience and marking it tangible and visual.

Track 3: Design Systems, Research, Methods, and Processes

Three key takeaways

1. How to frame a context (user, persona. scenario) and insight into typical mobility/ transportation use-cases.
2. Elevating the touchpoints through an emotional layer
3. Communicate ideas and make them visual so people understand the mobility journey

Rough outline of the workshop

– Intro into the topic
– Group Finding (5-7 people)
– Framing: persona, scenario, day and time, use-case, target activity and user goal –
– Journey Mapping: Identifying the touchpoints and problems the user faces
– Emotional Layer: How can emotions be triggered or supported? Do we need to design friction into the service to create certain behaviours?
– Group Feedback: Paring of 2 groups who need to present the result so far and give themselves feedback
– Prototyping Design and Visualization: Conduct all your insights and ideas into a story thats is tangible for the audience and for the group itself. This helps to clarify the ideas and structure the concept

30 min Case study

Targeted to PREMIUM – Intermediate

Track 3: Design Systems, Research, Methods, and Processes

Designing future mobility experiences

The talk will show the design process when designing future service experiences but also what new user interactions are possible and can be conceptualised in a world where the passive (autonomous) mobility experience becomes increasingly important. To make this all tangible for the audience and not abstract I will use an award-winning project called “BMW Xplore” to show the insights, learnings and key takeaways for the audience.

Xplore is a strategic mobility service concept that builds on 8 touch-points that have been identified after studying peoples behaviours, dreams and problems on long-distance driving in the user research. The project aims to remove pain- points in mobility through a human-centred and iterative design process that included immersive prototyping from the beginning.

The talk will show why design plays a curial role in shaping this future around people’s needs. Design can turn rising tech and business opportunities in solutions and holistic experiences that suit peoples life and creates better experiences. The interactions shown in the talk will range from reimagining journey planning to new experiences in the vehicle itself – for example, connecting with the destination ahead of the arrival or even experiencing time- travelling.

Track 3: Design Systems, Research, Methods, and Processes

Three key takeaways

 

1. Why Interaction Design is the new driver in Automotive Design.
2. How Interaction Design and strategic human-centred design approaches define hardware design and requirements instead of the other way around.
3. What opportunities are there for Interaction Designers in mobility.
What touch- points need to be designed and why its complexity is exciting and challenging: Designing consistent Interactions for touch-points on Apps, Interior Screens, Room Experiences, Augmented Reality and even Tactile Interface Elements for instance. This complexity leads to requirements of new design skills which make Interaction Design the driving role in the design process to make decisions. Also showing what new questions are relevant when designing experiences that are inclusive and not just driver focused.

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