Design Manager,
Swiggy, INDIA
I love solving problems. Be it counselling a heart-broken friend or breaking my head to build a complex UX flow – I do them all. I am an Engineer from the prestigious IIT Madras but I chose Digital Experience Designing as my profession because problem-solving can go well beyond the limits of engineering.

As a professional, I have worked with some of the well known startups of India like, Zeta and many other big and small names around the world. I presently oversee Consumer Design at Swiggy, India’s largest food ordering and delivery platform.

Also, I have delivered 50+ UX talks / workshop at various places including big names like Amazon, Grab, Shopee, Practo, IDC IIT Bombay, IIT Guwahati, NID Bangalore etc. When I am not designing, I am either drafting my next design talk, or travelling in some far off country. If you think I sound interesting, drop me a message. We can catch up over a cup of coffee 🙂

6 hrs Workshop (Full Day hands on)

Targeted to PREMIUM – Intermediate

Track 2: Design Leadership & Influence

Co-presenter details – Ramakrishna Venkatesan

UX Choreography

The year is 2050 & humans are so busy that they have no time for anything else. They heavily depend on mobile apps for every task – from hailing their rides to ordering food. Does it sound like future? Not at all! This is pretty much 2019, the world we live in.

Today, when we already have multitudes of fully-functional apps, what sets one apart from another? The answer is UX. As creators, it’s our responsibility to ensure that our solutions don’t just work, but they work in the best way possible. In todays world of minimalism & simplicity, motion design is the proven way to make the apps and solutions stand out from the others, and at the same time increase usability, utility and desirability.

Motion design involves some deep analysis and thoughtful approach to ensure a clear purpose, but that is just one side of the story. Like they say, animations should become the icing on the cake, not a fly in the bater.

Track 2: Design Leadership & Influence

Co-presenter details – Ramakrishna Venkatesan

Three key takeaways

1. Understanding the need of motion design
2. Creating motion design
3. Integrating motion design in digital products


Rough outline of the workshop

– A brief introduction to UX
– Function over Form – Examples & brainstorming
– Introduction to Motion in UX – UX Choreography
– Real life problems
– Purpose of motion
– Motion vs No Motion – Examples & brainstorming
– What not to do – Examples & brainstorming
– Introduction to tools – After Effects
– Getting comfortable with the interface.
– Basic demonstration
– Step by step hand-held interactive session which includes creating a moderately complicated UI animation using Adobe After Effects (60% of time)

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