Product Manager
Fanatics, United States of America/ India


Sandeep is a Product Manager at Fanatics interested in design, art, and technology. This has led him to explore various aspects of sensory design. He has previously worked as a UX designer and holds an MBA from Georgetown University and a bachelor’s in Design from IIT-Guwahati.

30 min Case study

Targeted to PREMIUM – Intermediate

Track 1: Experiences, Artifacts, and Emerging Tech

Co-presenter: Sandeep Mulagapati

Designing for social change and awareness narratives with smell

The talk will cover designing for olfactory and multi-sensory interfaces. Designing with smell presents special challenges which are unique to this medium. We will be walking through how we designed the user experience of these new media installations. We used artifacts such as electronics, perfumes/ attars, which presented opportunities and challenges and gave a unique experience to the users which helped them empathize with the subjects and evoked memories to move them emotionally. The four installations we will present are: Jallianwala Bagh: This focused on the horrific events during the massacre. We enabled the audience to experience the horrors of the event first hand through the unconventional medium of smell.Identity Stories: This is an interactive installation which uses multi-sensory interactions to narrate of the stories of two persons and how their identity is shaped by having lived in different parts of the country.Mir Abdul Attarwala: This installation portrays the life of people in the conflict zone through a mix of smell interactions, poetry, and cultural artifacts.
Xeno 500: Set in an alternative time of India, this exhibit paints a scenario of how xenophobia would be treated as a social evil and a critical condition.

Track 1: Experiences, Artifacts, and Emerging Tech

Co-presenter: Kadambari Sahu

Three key takeaways


1.How to design with smell?
2.How to design for social change and awareness?
3.User Experience Design for experimental interactive installations.

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