Randy
Sieffert
Head of UX and Product Insights,
ServiceNow, United States
Randy leads UX, Product, Market, and Customer research at ServiceNow, Forbes World Most Innovative Company. In his role as Head of Insights he is helping bring design driven innovation into one of the fastest-growing enterprise software companies. Currently, Randy is working on designing experiences and researching the benefits of bringing Machine Learning into the workplace, helping automate everyday productivity tasks.

Randy started his career focused on the physical aspects of human-centered design working as an Ergonomist in the automotive industry. After completing graduate work in Aviation Human Factors and Cognitive Psychology, he began to focus more on the cognitive aspects of human-machine interactions. He spent a decade working on enterprise applications to enhance productivity of knowledge workers, then moved into designing consumer products for; the connected home, e-commerce, home entertainment, and mobile. He has come full circle and is now driving new innovations that will impact the ‘future of work’.

6 hrs Workshop (Full Day hands on)

Targeted to ELITE – Expert

Track 3: Design Systems, Research, Methods, and Processes

Co-presenter details – A’verria Martin

The ‘Golden Thread’ – Tying the Design Lifecycle directly into product definition and business value.

In Research and Design we produce many artifacts such as personas, journey mapping, usability test results, and more to ultimately create useful, usable, and desirable products. However, it is sometimes difficult to see how each of these efforts lead directly to product outcomes. In this workshop we will review an integrated approach that allows a ‘golden thread’ to be weaved through the design lifecycle with clear visibility into direct product outcomes.

Integrating UX strategy and a harmonized design lifecycle from discovery through delivery provides a golden thread at all touch points that balances a deep understanding of the user and design process, as well as impact on business value. This shared paradigm enhances the way research, design, and business seamlessly integrate to deliver exceptional experiences that put people at the center of product. Attendees will gain an understanding of how to tie research and design artifacts directly into the product design process.

Track 3: Design Systems, Research, Methods, and Processes

Co-presenter details – A’verria Martin

Three key takeaways

– a review of design lifecycles and typical research and design artifacts
– an understanding of how all of these artifacts connect in an integrated an holistic view
– how to connect this holistic view to product and business outcomes

 

Rough outline of the workshop

– Intros and Icebreakers
– Grounding presentation and activity on Design Lifecycles
– A review of Research and Design artifacts with activity
– Literal “thread” exercise to attempt to thread the pieces of the design process together
– Table top exercise for then connecting this thread to business outcomes

30 min Keynote

Targeted to ELITE – Expert

Track 3: Design Systems, Research, Methods, and Processes

The Future of Work – Humans vs Robots

The nature of work is changing faster than any time in all of human history. The future is not yet written but Human-centered professionals have a key role in the definition of that future. Robots will not take over humans (hopefully), but what should we, as a community of human-focused practitioners be considering and how should we be evolving our perspectives of how we examine how work is done to map that understanding into the possible future scenarios of work.

We will need a deep understanding of emerging user trends, but we will also be required to have a rich understanding of emerging business drivers and technology capabilities, so that we can deliver on not only productive and compelling experiences in the workplace but also deliver on ever increasing business value from the merging dynamic workforce.

Track 3: Design Systems, Research, Methods, and Processes

Three key takeaways

 
– inspiration
– food for thought
– design experiences in the future

 

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