User Experience Lead,
Instructor, UCBerkeley Ext

Rakesh Patwari is a passionately curious digital product designer, currently a lead designer at Salesforce and teaches design at UC Berkeley Ext.  

Born to teacher parents in a small town near Hyderabad, South India, Rakesh was on track to be a computer engineer. However, things changed when he was introduced to Photoshop. It was love at first sight, learning one tool led to the other and soon enough his curiosity coupled with grit made him an autodidact designer and he metamorphosed from a programmer-with-design-chops to a designer-who-understands-tech in the Silicon Valley.

In his 18 years long career he worked at product companies, start-ups and consulting organizations alike across diverse and challenging technical problem spaces where he designed and shipped flagship products. Apple, Juniper Networks, Linkedin, and Cognizant technologies are some of the companies he worked with or consulted for. He has been an invited speaker, panelist, and featured in podcasts on topics related to UX, design and product management and is a design mentor for startups and hackathons.

30 min Case study

Targeted to PREMIUM – Intermediate

Track 2: Design Leadership & Influence

Once upon a time… to happily ever after, how we used storytelling as a strategic tool.

We all grew up listening to stories – funny, inspiring and heartwarming. While we forget some, some are etched in our memories and whether we realize it or not they have influenced the way we think and have opened up our brain to new things. 

Join me in the journey of how we, at Salesforce used this simple yet powerful medium as a strategic tool through the design phases and used it to navigate ambiguity, gain alignment and build consensus across the board from product management to engineering to key stakeholders. Get inspired and start leveraging storytelling as a strategic tool in your day to day work no matter how small or big the project is. With this in your arsenal, you can design your way happily ever after!

Track 2: Design Leadership & Influence

Three key takeaways

1. How you can use storytelling as a strategic tool as a part of your designers’ arsenal.
2. Learn how to identify your story and structure it.
3. Tangible evidence on how we used storytelling at Salesforce to build a product and driving roadmap.
4. Practical do’s and don’ts and best practices

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