Targeted to PREMIUM – Intermediate
Building conversational Experiences in e-commerce
Conversational agents or intelligent assistants are ubiquitously available, being embedded both into everyday mobility via smartphones, and into the life of the home via ‘assistant’ devices. The two conversational modes are Chatbots which involves typing messages and reading responses and Voice User Interfaces which focuses on voice interactions. This talk will highlight the challenges of current e-commerce platform. Further, it will focus on the actionable insights while building the conversational modes from the user experience research perspective.
Three key takeaways
• Challenges and complexities of e-commerce platform.
• Understanding conversational modes in e-commerce.
• Understanding the research actionable insights for chatbot and voice user experience with reference to e-commerce.