Łukasz
Ogrodniczak
UX Research Lead
Allegro, Poland
At Allegro, responsible for UX research, working on improving user experience of sellers. After hours, he lectures at SWPS University of Social Sciences and Humanities and conducts doctoral studies in ICT & Psychology. A former traveler with a passion to learn about new cultures. He spent a year in Indonesia learning about the language and culture.
30 min Case study
Targeted to PREMIUM – Intermediate
Track 3: Design Systems, Research, Methods, and Processes
The other side of marketplace: Merchant Journey.
Allegro is the biggest e-commerce platform in Poland. We record around 300 k transactions every single day. We are improving the user experience to make our buyers happy. We usually hear such a story if we talk about UX in marketplace platforms. And that’s all true but we are forgetting about another type of customer: the merchants. I want to introduce to you how we are leading user research for discovering problems and needs of our sale partners. Just a few words about research methods, more about results, and the whole exciting story about limitations in designing UX strategy for sellers.
Track 3: Design Systems, Research, Methods, and Processes
Three key takeaways
1.Building relations with Sellers is crucial for company growth .
2.Sellers are as important as buyers.
3.Without a research based strategy for merchants we cannot improve experience of the whole platform.
