Lajja
Mehta
Senior User Researcher
Salesforce.org, United States
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Lajja Mehta is a Senior User Researcher at Salesforce.org and holds a masters degree in Human Factors from Tufts University. She is passionate about learning how people interact with interfaces, and making end-user experience more intuitive and satisfying. In her 13 years of career, she has dabbled in user experience, business analysis, solution design, and product development fields and worked in 6 major cities across 3 continents.
30 min Case study
Targeted to PREMIUM – Intermediate
Creating a Culture of User Research
Many researchers spend as much time polishing the deliverables as conducting the research, still the biggest challenge remains as “getting the research report actually used”. On the other side, there are many stakeholders who are eager for more user insights but just don’t know how to best engage with user researchers. In this talk, I’ll share different strategies and tested tactics to engage product development into the research process and showcase the value of research, ultimately leading to stakeholder buy-in. And finally, we’ll take a look at the bigger picture and discuss core elements of baking the research into the company culture.
Track 3: Design Systems, Research, Methods, and Processes
Three key takeaways
1) Implications of not having a buy-in for user research
2) Techniques to engage product development teams into the research process
3) 3 Mantras for creating a culture of user research
