Senior UX Strategist
T-Mobile, USA

Jeff is a user experience strategist focusing on design for extraordinary users in non-office based environments. Currently designing and researching with T- Mobile in an agile design team creating the future of communications software

30 min Case study

Targeted to ELITE – Expert

Track 3: Design Systems, Research, Methods, and Processes

Co-presenter details – Lubna Thabseem

Game theory for promoting strategic human interactions to create designs that matter

In this age where the stage is rife with great opinions and ideas, it has become increasingly challenging to converge our actions toward a common goal. In our aspirations to becoming impactful designers, business owners, thought leaders, movement creators, we constantly push our ideologies onto one another. We marvel at how technology gives us the power to build our personalities and paint new worlds. Look around you. It’s about time we step back and devise strategies to help humanity arrive at an ideological confluence.

How can we become thought leaders and not get stuck at the thought. How can we reach an optimal outcome that satisfies all parties involved? What mind tools or strategy can we use to get clarity of a playground occupied by actors with different motivations.

We will explore the use of game theory to understand how to maximize individual payoffs in a discussion with multiple stakeholders. We will discuss how to frame a game with multiple actors, and learn how to play our best strategies as designers to make equitable choices and create designs that matter

Track 3: Design Systems, Research, Methods, and Processes

Co-presenter details – Lubna Thabseem

Three key takeaways


  1. What is game theory and what how is it be applied to professional and social situations?
  2. How we as designers can gain agency through applying game theory strategies?
  3. How we as designers can use game theory to predict future consequences of our design through ethics and equity?
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