Pensaar Design, India

Deepa Bachu has had an illustrious career in using technology to revolutionize the lives of millions, globally. Her most noted work, Fasal, helped improve the lives of over 2 million farmers in India. This work has been documented and listed in HBRs top 10 innovation ‘must reads’. Deepa is a human factors’ evangelist. She truly believes in design thinking, being customer focussed and design led. She helped pioneer design thinking at Intuit. She mentors entrepreneurs in India and the US. Through Pensaar Design, Deepa has taught over 5000 people design thinking in the last 2 years! Throughout her career of 24 years at HP, Merrill Lynch, Kana Communications, Intuit and Pensaar Design, she has worked on products that millions of customers use across countries. She has managed large, globally diverse teams that solved global and local customer problems alike. She has also presented at several conferences such as the Agile India and the ProductGeeks Conference, giving a talk on the importance of design thinking, and the various phases in the design process. Deepa’s speaking engagements have also led her to be a part of the Bangalore Design Week, where she was on a panel discussion on the design of business.

30 min Case study

Targeted to ELITE – Expert

Track 2: Design Leadership & Influence

Top Down and Bottom Up; Creating an Organisation-wide Culture of Innovation

Awesome experiences start with developing deep customer insights, creating a clear and well-understood customer benefit and identifying the right problem to solve. For organisations to create these meaningful customer experiences, it requires not only a top down push, but also a bottom up approach. Through our talk, we will speak about how we have created a culture of innovation through a dynamic mix of short instructional lectures, with an emphasis on hands-on learning. This, combined with a real-world innovation challenge means teams hit the ground running, interviewing and observing customers in the field to understand what motivates them and develop multiple problem statements to address. Teams also get to ideate and prototype, test and re-test to develop fresh, innovative solutions. We will provide examples of this across organisations such as GM, BI Worldwide, Nasscom, Visa and several more. Implementing the design thinking principles and practice learned is the top priority. We will also talk about creating an action plan for real work projects to successfully execute innovation within the organization.

Track 2: Design Leadership & Influence

Three key takeaways


1) Experience across different organisations/sector
2) Learnings from successes and failures
3) What role can an individual play in driving organisational transformation

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