The ‘Golden Thread’ – Tying the Design Lifecycle directly into product definition and business value.

In Research and Design we produce many artifacts such as personas, journey mapping, usability test results, and more to ultimately create useful, usable, and desirable products. However, it is sometimes difficult to see how each of these efforts lead directly to product outcomes. In this workshop we will review an integrated approach that allows a ‘golden thread’ to be weaved through the design lifecycle with clear visibility into direct product outcomes.

Integrating UX strategy and a harmonized design lifecycle from discovery through delivery provides a golden thread at all touch points that balances a deep understanding of the user and design process, as well as impact on business value. This shared paradigm enhances the way research, design, and business seamlessly integrate to deliver exceptional experiences that put people at the center of product. Attendees will gain an understanding of how to tie research and design artifacts directly into the product design process.