Design X Social Innovation Challenge

Learn how to design, Create social impact, and Win awards

It is a social innovation challenge which aims to create a positive impact in the lives of people by identifying social issues and addressing them by design.

Design X Social

by Apr 2, 2019

Design X Social Innovation Challenge

Design X Social is UsabilityMatters.Org i.e., UMO’s core event which reflects its founding philosophy of ‘good design for better living’. This social innovation challenge aims to create a positive impact in the lives of people by identifying social issues and addressing them by design.

A Call to action

For Academia, Enterprises and Citizens

In today’s connected world, everyone is empowered to influence a positive change. Living in cities we are uniquely positioned to inspire and foster innovation. With a bit of imagination and passion we can identify and solve pressing social and economic issues of the day – as well as meet the challenges of tomorrow. To top it, the support of local government will boost this and make the vision a reality.


Join UMO.Design’s mission and inspire bold innovations.


  • Solve an urgent problem

Design X Social challenge help cities develop ideas and solve the most urgent problems. We partner with local governments and businesses to accelerate idea development with the community expertise.

  • Join UMO.Design network and learn design

All entrants irrespective of their background receive expert guidance to develop their ideas and get to join UMO.Design’s network, which identifies, elevates, and promotes innovations that work across cities.

  • Win awards

Participants and winning entries receive recognition and awards. With the support of local governments, UMO aims to setup innovation funds to test your ideas and develop further.

The urgent problem

“Public Safety & Well Being in Transportation” is this year’s topic. We request the participating teams to dig deeper into this area and identify an issue that you would like to solve.

Transportation is an area where we face several issues in our day-to-day lives. It is a necessary and essential evil that we have to live with. But any problem can be solved with the right mix of people, strategy, and approach in a timely manner. ‘Design’ is a powerful tool to identify, solve and persuade the biggest of blockers for a positive change. 

Who should take part?

People from any domain and from any walk of life, passionate about bringing social change are encouraged to take part in this challenge. ‘Design X Social Innovation Challenge’ is your platform to work towards bringing a change.

  • Educational Institutions
    Some of the most inspiring and innovative ideas come from educational institutions. Demonstrate your social responsibility by encouraging your students to take part in this challenge.
  • Businesses and Enterprises
    Demonstrate your corporate social responsibility by encouraging your employees to take part in this challenge. They could be designers, technologists, or anyone inspired to bring social impact.
  • Responsible Citizens
    Citizens who care, who are keen to bring change and solve urgent social issues we see in our day-to-day lives, You don’t need to have any special skills in design or technology. We provide you with required expertise to help you shape and present your idea.

Why take part?

Bring social change with design by identifying and solving an urgent social problem. ‘Transportation’ is an area where we face several issues in our day-to-day lives. If you are concerned about this and have an opinion, then this is your chance to express your opinion and ideas through design.

Take part in this challenge to

  • Work closely with a govt representative
  • Learn design firsthand with expert design mentors
  • Get discounted entry to UXINDIA 2019
  • Showcase your innovation at UXINDIA 2019 EXPO
  • Top 3 from each category ie., Academia, Enterprise and Public will win Design X Social Innovation Award at UXINDIA 2019

Design X Social Challenge Awards

UMO.Design has been actively recognizing high quality design work in enterprises, academia and design agencies over the years.

Design X Social Challenge is a first of its kind in India. UMO.Design is determined to take this challenge locally in cities and scale it to the national level. As a part of this UMO.Design is proud to launch Design X Social Awards to recognize the best in the following categories.

  • Design X Social Award – Best from the Academia
  • Design X Social Award – Best from the Industry
  • Design X Social Award – Best from the Public

The winners will be presented awards at the UXINDIA International Conference 2019, Hyderabad India on 11th Sept 2019.

Process & Timeline

It is really important to follow the process and date and times specified below. This fundamental for your entry to be considered, have a chance to win an award and drive social change.

  • June 15th 2019

    Form teams and sign up for the challenge
    Whether you are from the academia, from the industry or a citizen, you should participate in teams.

    • Minimum team size is 5
    • We encourage diversity in your teams. Diversity in expertise, industry domain, gender, etc.,
    • Brownie points for including a common man/ citizen in your teams.
  • June 30th 2019

    Teams will be assigned a mentor
    An expert design mentor from the industry will help you, guide you from the beginning to the end of the process.

  • July 15th 2019

    Submit a social issue in the “ Public Safety & Well Being in Transportation” domain. Format – Well documented Google slide deck

  • July 20th 2019

    Feedback on the submitted Problem

    You will be provided a feedback from our Design X Social challenge team.

  • July 25th 2019

    Get introduced to a Govt. Representative
    This govt representative will act an SME for the Transportation domain. This mentor will be a bouncing wall for you to validate your problems, assumptions and solution ideas.

  • Aug 15th 2019

    Submit your solutions/proposals.
    Format – Well documented Google slide deck, Feel free to include videos.

  • Aug 20th 2019

    Feedback on the Solution.
    You will be provided a feedback from our Design X Social challenge team on your solutions..

  • Aug 25th 2019

    Prepare an A0 size (46.8 x  33.1in) poster
    This poster should illustrate the problem, solution and process based on a template we provide. These will be displayed at UXINDIA 2019 EXPO on Sept 10th.

  • Sept 10th 2019

    Shortlisted entries
    Top 3 shortlisted entries from each category will get a chance to present to the jury at UXINDIA 2019 conference.

  • ^

    Sept 11th 2019

    Shortlisted entries presentations, Final jury and Awards
    The winners from each category will be presented at a grand event on the day 3 at UXINDIA 2019 conference.

Want to get involved?
Sign up.
Be the change you want to see.

Hope you are excited about this challenge. This is the time to go after the issues that we have been either taking a note of in our sketchbooks on in the back of our minds for a long time.

Be the change. REGISTER


A not-for profit venture, UXINDIA is built by, built for, and sustained by its growing community of designers, enthusiasts, influencers from business, education, and governance. UXINDIA is being organized by UsabilityMattersOrg(UMO.Design).

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